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William Hill has been in the online gambling industry for more than 80 years. The operator has announced that the profit gotten from the Eurovision event will be channeled to the Ukranian relief efforts.

Support Ukraine is an initiative that provides humanitarian aid to displaced Ukrainians living in the UK and their families living abroad. The operator has disclosed that it will donate £200,000 or $250,000 to support Ukrainians. The money will purchase food and other provisions for the affected families. 

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Lee Phelps, a spokesperson for William Hill, said: “We’re proud to be able to donate £200,000 to the Ukrainian appeal, giving much-needed food, toys, and humanitarian aid to the thousands of Ukrainians now based in the UK, as well as for their families back in Ukraine.

“Anyone that placed a bet this weekend on the Eurovision has helped the cause, regardless of if their bet slip was a winner.”

This year’s Eurovision Grand Final was to be hosted by Ukrainians, but it was changed to Liverpool, UK, because of the Russian invasion of the country.  

Phelps added: “It has been over a year since millions of Ukrainians had their worlds turned upside down, and on the weekend of a Eurovision that should be being held in Kyiv, it is a stark reminder that the fight is ever-present – but so too are the relief efforts, and the resilience shown by a nation with a heart of steel.

“We are proud to be able to offer financial support to those Ukrainians who need it most.”

A spokesperson for Support Ukraine said: “We are immensely grateful for all the support Ukrainians have received from the UK and British people and for their grand offer to host Eurovision on behalf of Ukraine.

“We are especially thankful to William Hill for their fantastic gesture to donate all profits from betting on the event to our cause. We are deeply touched by this donation of £200,000.

“The money will help provide necessities to those affected on or near to the front line and de-occupied territories, including medical aid such as medicine and much needed medical evacuation vehicles.”

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