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The New Jersey Division of Gaming Enforcement has approved Kindred to launch its proprietary platform. The company will now provide unparalleled customer experience, advanced analytics, and better flexibility. The new proprietary platform will go live in mid-May 2023.


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The approval of the platform marks a big milestone for Kindred as it plans to extend services to North America. Further, the Kindred platform will provide the New Jersey-based Unibet customers with well-tailored products and content. The platform will cover the company’s safe gambling measures in line with local needs and requirements.

Henrik Tjarnstrom, CEO at Kindred Group, said:

“I am very pleased that we are now able to launch our own Kindred platform in New Jersey, and I am immensely proud of everybody at Kindred who has made this possible. “

“Introducing the Kindred platform to our customers in New Jersey will provide the entertainment and experience enjoyed by our customers in Europe. We are now finally able to show off our true Unibet product. I also want to thank NJDGE for a professional collaboration during the approval process, he concluded.

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