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Betsson is a reputable sports betting and online casino operator in the iGaming industry. The company has signed a strategic sponsorship deal with Racing Club de Avellaneda for the soon-to-start 2023/2024 season.
Though the starting date for the season has not been released, the Swedish brand’s logo will be featured on the top part of the men’s and women’s First Division football team’s jersey. The T-shirts will be worn in all local and international matches.
Commenting on the new deal during a press conference, Víctor Blanco, the President of Racing Club, said: “Once again, we confirm the relevance of Racing Club as a brand. It fills us with pride to be selected by a prestigious company like Betsson has chosen us as a platform to further enhance their brand promotion.
Racing Club ensures extensive reach and visibility for some of most influential brands in Latin America. Furthermore, being the first football club in Argentina to secure a sponsorship from Betsson holds strategic importance for us.”
The new jerseys with the Betsson logo will be worn for the first time during the Racing’s match against Vélez, this Friday (19), for the Argentinian League. This alliance is expected to increase the operator’s presence in the Latin American market. So far, it has recorded an increased revenue of 23% year on year, which is a clear indication of potential growth.
“We are excited to start this journey with one of the most popular teams in Argentina. The club’s history, its loyal fanbase, and the enormous potential of its squad made them the perfect team for us to support.”
Betsson Group’s CEO, Jesper Svensson
Svensson added that the partnership is an excellent opportunity to extend the Group’s services to Argentina.
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