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Betsson is a well-established online sports betting and casino site in the gambling industry. The operator has partnered with Club Atletico Boca Juniors as the main sponsor until the end of the season.
Betsson’s brand logo will be printed on the iconic Boca Junior jerseys upper front of the men’s and women’s first-division football shirts for all local and international matches.
The Swedish operator has rich experience in the online gambling industry and is fully committed to provide the best services in the South American market. Further, Betsson has promised to extend its support to the local community programs in the region.
Club Atletico Boca plays an important role in the history of Latin American football. It has produced legendary football players, including Diego Maradona.
“By sponsoring Boca, we are partnering with the most recognized sports brand in Latin America, thereby strengthening our rapid and consistent expansion in the region.” Betsson Group CEO, Jesper Svensson.
Betsson’s logo made its debut on Boca Juniors’ jerseys on June 29, when they played Monagas on the last day of the Copa Libertadores de America group stage.
Ronni Hartvig, Chief Commercial Officer of Betsson Group, showed his satisfaction with the partnership and said: “This alliance will mark a significant milestone for Betsson at a regional level. It will accelerate the exposure of our brand throughout Latin America and beyond. We are excited to enter into a partnership with a club that transcends borders, boasting of millions of supporters and fans all around the world.”