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The online sports betting industry in France is growing at a high rate, and it has become a target for many operators. Betsson is among the top iGaming brands that has announced its expansion to the French territory. The company’s goal of focusing on geographic diversification is what has helped it to secure a French license.

The official launch of the Betsson Sportsbook brand in France will take place in the fourth quarter of 2023. The new license shows Betsson’s commitment to delivering an exclusive betting experience that combines its six decades of experience and proficiency.

In a brief statement, Pontus Lindwall, President and CEO of Betsson AB, said, “I’m pleased that Betsson has obtained a license to offer sports betting in France, which is an important gaming market in Europe with great long-term potential for online gaming. By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France.”

The yet-to-be-launched Betsson Sportsbook in France will be powered by Sportradar and supported by OMEGA Systems’ Player Account Management. Additionally, the sports betting site will feature user-friendly enhancements from GOMA Development.

We have been following the development in the French market for some time and felt we could contribute positively by introducing a different product dimension and player communication. We are collaborating with experienced partners who have given us remarkable support, energy, and creativity throughout this journey. I feel that we have assembled a team of seasoned professionals that are able to position betsson.fr to succeed in this locally regulated market. Our product and content are tailored to recreational players, and we genuinely look forward to offering our betting experience to French players.

Nadir Ounissi, Partner of Betsson France SA.

We wish the Betsson Group the very best of luck as they explore more online gambling markets in the world.

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