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Established in 1963, Betsson Group is a top online casino and sports betting provider in the iGaming industry. The pioneer company has signed an agreement to offer online sports betting services in Colorado.
The sports wagering services under the Betsafe brand will be available to punters through King Soopers and City Market. Punters in Colorado can engage with their favourite sports teams both in-store and online.
Marina Bogard, Managing Director of Betsafe North America, said: “We’re thrilled to establish this unique relationship.”
“Our goal for the Betsafe brand and our B2B sportsbook technology is to compete by being hyper-local. The City Market and King Soopers brands align perfectly with our objectives in Colorado. Furthermore, working with a nationally recognized retailer like Kroger as it expands its Sports Betting and Entertainment presents new and exciting opportunities for us.”
The partnership will see Colorado bettors enjoy exclusive bonuses and promotional offers on popular sports like basketball, hockey, football, and others.
Commenting on the new collaboration, a spokesperson from King Soopers said:
“Betsafe offers market best opportunities to engage the Colorado sports fan with relevant and fun wagering opportunities enhancing the sporting experience. Betsafe’s Colorado coverage aligns with our local approach to bring customers added value and convenience as part of their everyday engagement with King Soopers/City Market. We are excited to offer our customers a trusted sports betting provider and unique sports betting offerings.”