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22Bet is one of the leading online casino and sports betting brands, present in 60 countries across the world. It has made a name in the online gambling industry with its generous contributions to Nigeria’s local communities.
Since 2022, 22Bet Nigeria has participated in different local programs, such as charity projects in Ibadan. The latter is Nigeria’s third most congested city facing many challenges. But that’s not all, the operator has been helping local football clubs and sports betting enthusiasts.
So, these are the various corporate social projects launched by 22Bet Nigeria since 2021:
Bariga FC Lagos Sponsorship
22Bet Nigeria is committed to nurturing football talents from the grassroots. The operator donates training equipment, such as cones, hurdles, balls, and jerseys. Bariga FC is a top football team in the Lagos State of Nigeria that has been setting good examples with its excellent performance.
22Bet Nigeria sponsored the 2021 Bariga Football Fiesta, where the club’s Team A & B participated. Additionally, the initiative enabled drilling of a water borehole system within Bariga FC’s training ground.
“We are excited to have formed this partnership with Bariga FC; we feel this is vital in promoting and contributing to the grassroots football industry in Nigeria.” Source: 22Bet’s CSR Initiatives & Charity Events in Nigeria for 2023.”
Mr. Adebayo Samuel Ajal, 22Bet’s Brand Marketing & Communication Head
22Bet SociaLiga 5eves Tournament
SociaLiga 5evs is a popular five-day tournament in Lagos State held once a quarter. The event features immersive entertainment and lifestyles. It attracts people from across Nigeria and major brands like Guinness Nigeria and top Fintech companies.
22Bet League of Champions Football Tournament
The League of Champions Football tournament by 22Bet Nigeria is one of the most highly entertaining events on the calendar. It is a 5-aside tournament featuring more than 150 football players. This tournament is attended by hundreds of local spectators from the Ibeji Lekki village of Lagos.
Water Borehole Ibadan Project Phase 1 & Phase 2
22Bet Nigeria understands the needs of sports betting fans and the local communities at large. The operator launched an initiative in September 2022 to provide clean and fresh water for the people of Oyo state. It also installed new toilet facilities to improve the health of people. The first markets to benefit from the project were Moniya and Gbagi international markets.
The second phase of the charity initiative commenced in December 2022. The four markets that were covered were Ojoo Meat Market at Ojoo Lagos Park, Bodija Market at Iwo Park Garage, Agbowo Park/the University of Ibadan, and Apete Garage/Poly Ibadan student residential area. These projects were implemented in collaboration with the Oyo State Gaming and Lottery Board.
22Bet Nigeria has not stopped running its corporate social responsibility (CSR) projects. More initiatives are expected to be launched that will improve people’s lives in general. In addition, 22Bet has been running community initiatives in other African countries, like Kenya, where locals and young football clubs have benefited significantly.